While it's nearly a universally known fact that 9 out of every 10 emails is spam, this could lead one to conclude that such a statistic means that spam filters are actually improving, making the spammers work harder.
This in fact was confirmed by a recent quote from a security expert:
A lot of the technology that we've seen up till now has been designed to pick out the bad mails. That made sense when spam was 15% of all mail, but now that it's 85%, it doesn't make a lot of sense to be picking out nine out of 10 mails. Now, we can authenticate good messages and pull them out of the mail stream and move them to higher ground. Things like reputation systems and DKIM give us a record of good senders so we know who sends good mail and who doesn't. Some of the ISPs have been doing outbound authentication for a while and it's working. Some of the bigger legitimate companies that are using DKIM or Sender ID are saying, if you get anything from me that fails Sender ID, please drop it. They'd rather have messages with broken signatures dropped than have them hurt their reputations.
Well said, and that's exactly what my company, Message Partners, is doing, and as we are one of the main email platform suppliers for ISPs, this is good news.
And as spam costs close to nothing per millions of message sent, I imagine that means spammers will just have to keep increasing their volume. Who knows, if botnets keep growing at their current pace, spam might reach 99 out of every 100 messages sent. That's why we built such versatility and speed into MPP, so check us out right here.
Thursday, June 14, 2007
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